world reviewer
Why put a Tuscan/ Venetian architecture inspired shopping centre in the desert? Well it worked in Vegas with hotels, in Dubai it's shopping malls. The setting is supposed to encourage you to think that you're not just shopping, you're shopping the good life, for the 'choicest lifestyle offerings of the Mediterranean', around the squares and fountains you'd usually expect to find in Italy. Aside from the décor it's similar high end stores to Dubai's other huge malls, but if you're not going to be the biggest you've gotta get a gimmick, and you may as well aspire to Italian chic.
Written by 
George Monkhouse.
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