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The Soho Hotel

Listed under Best Hotels in London, United Kingdom.

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  • Photo of The Soho Hotel
Photo of The Soho Hotel
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"Style-savvy and very fashionable new boutique in the centre of Soho"

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Written by  travelintelligence.

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The Soho Hotel

Apparently <b>Kit Kemp</b>, hotel design guru and Firmdale partner, likes to swap around furnishings between her hotels - the Soho, Charlotte Street, The Pelham and the rest; fed up with seeing a sofa in one of the public rooms, she has plenty of other spaces in which to refresh it in other parts of <b>London</b>. <BR><BR>

It is this attention to detail that marks out these hotels, and the <b>Soho Hotel</b> is no exception. Where other hoteliers will use specialist hotel furnishing companies to kit out the basics - like the hanging cupboards - to a budget, the Kemps keep tight control over everything, ensuring that the units are solidly built out of chunky wood with just the right satisfying clunk when you say goodnight to your Prada for the evening. Furnishings might not be to everyone's tastes - purists might baulk at the postmodern fusion of traditional English landscapes, free-standing manequins and pink fabrics - but you could never say it has not been done with care, thought and commitment. The result is supremely tasteful, bearing in might that you ARE in the heart of <b>Soho</b>.<BR><BR>

Downstairs you are left in no doubt you are at the centre of the action. The restaurant buzzes with local media-land Wardour Street worthies, while others drift in and out of one of the two magnificent screening rooms - the 100-seater with seats of vibrant Ferrari red, the 45 seater with sofas and armchairs and arm rests to accomodate nuts and champagne, and in real (shh..) pony-skins. The sitting room and library are perfect for slobbing out, and there's a well stocked honesty bar.<BR><BR>

Elsewhere in the public areas pebbled columns mix with old worn carpenters tables, seats and benches crafted from 'found' wood, and a leather exercise horse that looks like it's seen the underside of every Prime Minister since Peel. Pale wood - bleached and limed, is everywhere. There's also a small gym with treatment rooms.<BR><BR>

<b>The rooms</b><BR>

Above all, there is a feeling of warmth. Everything smells good, of thick carpeting, and the rooms are quiet. Only those on the fourth and fifth floors have anything approaching good views over rooftops, but even where rooms don't - for example those that stare into neighbouring flats and offices, the warehouse-style windows are large enough to let in floods of light. Beds are canopied in drapes, while each room sports a manequin - a Kemp theme. Most rooms have separate power showers, and all boast Tivoli radios, DVDs, 'health conscious' minibars (with scented candles) and flatscreen TVs - the apartment-style suites even have second ones at the foot of the freestanding bathtubs. Background colours are neutral and calming.<BR><BR>

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