Simon Cowell: ‘The Unauthorised Biography’, ‘Ooh! What a Lovely Pair’ by Ant & Dec and ‘The Storm: The World Economic Crisis and What It Means’ by Vince Cable are the top three most readily discarded reads in UK hotel rooms – a new report has revealed.
The annual ‘books left behind index’ by hotel chain Travelodge has revealed, topping the 2010 charts of its ‘books left behind index’ is ‘The Unauthorised Biography’ of music mogul millionaire and TV talent judge Simon Cowell. In this biography journalist, Chas Newkey-Burden lifts the lid and reveals what makes Mr Cowell the most influential player in the British and American entertainment industry.
In second place is the biography ‘Ooh! What a lovely pair’ by Britain’s most successful television duo Anthony McPartlin and Declan Donnelly - better known as Ant & Dec. The book reveals a wealth of behind the scenes anecdotes from when the two Geordie lads first met in 1989 on the set of Biker Grove to becoming TV’s hottest personalities.
The man who became Britain's poster boy of the credit crunch for his prescience and wit, Vince Cable has made third place with his best seller titled: ‘The Storm: The World Economic Crisis and What It Means’ – in which he explains the causes of the world economic crisis and how we should respond.
Listed below are the rest of the top ten reads left behind in Travelodge hotels over the last 12 months:
1. Simon Cowell: The Unauthorised Biography - Chas Newkey-Burden
2. Ooh! What a lovely Pair - Ant & Dec
3. The Storm: The World Economic Crisis and What it Means - Vince Cable
4. The Lost Symbol - Dan Brown
5. The Girl with the Dragon Tattoo - Steig Larsoon
6. Breaking Dawn (The Twilight Saga) - Stephenie Meyer
7. The Girl Who Played with Fire - Steig Larsson
8. Eclipse - Stephine Meyer
9. The Girl Who Kicked the Hornets' Nest - Steig Larsson
10. Eat Pray Love - Elizabeth Gilbert
Shakila Ahmed, Travelodge Spokeswoman said: “In the last 12 months we have had over 20,000 books left behind in our 452 hotels. Interestingly this year more thriller books have been left behind in Travelodge hotels than ever before. Celebrity biographies have maintained their position within the forgotten books index but we have seen a big decline in ‘Chicklit’ books being left behind by customers. It seems Britons want a thrilling mystery in their lives.”
To obtain a better insight into why customers leave their books behind in Travelodge hotels, the hotel chain surveyed its hotel managers and findings revealed the top three reasons why customers leave their book behind are:
1. They have finished reading the book and rather than carrying it back home they have left it for someone else to read.
2. They have genuinely left the book behind because it was hidden in the bed covers or fallen out of bed
3. They got bored reading the book and decided to leave it behind in the hotel room rather than carrying it around with them
To further investigate the nation’s desire to read in bed, Travelodge surveyed 6,000 British adults regarding their bed time reading pattern and findings revealed:
Other key findings from the study among 452 Travelodge hotel managers revealed:
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