I knew Barack Obama was popular overseas, however I was surprised to find his image being used to help sell jeans, among other things, when I visited Rwanda in 2010. We asked a Rwandan about it and he replied that anything with Obama’s image helped sales.

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Comments by other travellers

It's simply a way to increase the sale by using the photos of the popular persons that are known to all...It is simply a type of advertisement...

1 Reply

Crazy that it works though!

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  • David Lee

    In late 2007, I quit my job and left the comfortable life in the USA for the open road with nothing but a 20-pound backpack, a …

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