The sixth of my five predictions for 2009 was that the economic conditions would mean that the last minute model would return in online travel distribution. This is where suppliers provide intermediaries (and direct channels) with heavily discounted inventory very close to the day of travel. I called this model as being "on hiatus" but not dead back in May 2008 because suppliers were doing so well they had no reason to risk future sales by discounting.

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  • Tim Hughes

    Tim Hughes puts the boot into the highs and lows of the online travel business (with an Australasian/Asian bias) with some blog…

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