A colleague of mine, Victoria Elizabeth from Ometria, recently conducted a fascinating interview with Michal Kosinski from Cambridge University on an exciting social media psychometrics project that he has co-ordinated over the past six years. Using 150 research teams around the world, the project centered around a psychometric profiling test, in which over 8 million Facebook users participated (via a third party app). The object of the experiment was then to correlate the results of this test with publicly available 'social signals' or 'Likes' on Facebook, in order to see with what accuracy they were able to predict personality traits according to the Five Factor model, as well as more intimate details of one's sexual orientation, religion and political persuasion.
The results were outstanding, and in the interview with Michal, Victoria explorea the implications of how personal data is now so widely given out online, how it is stored, and how it will potentially be used in the future - and what individuals and marketers ought to be doing about it.
It's worth reading the full interview with Michal Kosinski.
There are no posts. Why not be the first to have your say?
Founder and former MD of Travelintelligence.com, James teamed up with online publisher James Blackwell to launch Worldreviewer …
A digest of a presentation at the recent Affiliate Window Blog event.
Press release from Travelodge a masterpiece of travel trivia.
writers launch GlobalGiving.co.uk’s travel competition with the chance to win a trip for two to visit a GlobalGiving.co.uk project.
Disturbing stories have been emerging recently of travellers being scammed at Bangkok airport.
Three days on Isla del Sol, in Lake Titicaca; natural beauty and Inca legends
Differences in daily life between Canada and Peru
Iquitos: the largest and most popular jungle destination in Peru
Madrid's Festival of San Isidro has morphed from a religious procession to a full scale arts festival