I loved 2010. So much happened in online travel that I have cricks in my neck from looking left and right, from scanning an RSS news feed on one side, tweets and r-tweets on the other, conference presentations filled with announcements, press releases filling up my inbox, posts to the left of me, news to the right...here we are stuck in the middle of the most exciting online industry in the world.
Don't slow down, 2011 is already here. The Boot has six predictions for 2010. Three things will live and thrive and three things will wither and die:
2011 - three things will thrive
1. Social lives: the parallel rises of social media, the open ended question and consumers willingness to discuss and share everything openly and freely will in 20011 continue to change the way the industry attracts and retains customers. The traffic numbers of Facebook, Twitter, foursquare etc are all but unprecedented. But it is not their rise that is the story. The story is the consumer behaviour behind the rise of these products. Pick your metaphor - consumers have opened the kimono, dropped their pants or invited everyone in to their lives. Nothing is sacred. Everything can and will be shared. In 2011 the online travel industry will continue to adjust marketing channels and communications techniques to match this trend. Five tips on how to do that are here.
2. Search lives:
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Tim Hughes puts the boot into the highs and lows of the online travel business (with an Australasian/Asian bias) with some blog…
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