Asian Trails

“Asian Trails provides classic cultural tours and tailor made itineraries throughout Asia. The company commenced operations from Bangkok in 1999 and now provides inbound tourist services from its offices across the region.”

Since 1999, Asian Trails has grown to become one of the leading destination management companies in Asia with full service operations in 8 Asian destinations. The company’s vision was conceived by Luzi Matzig, today's Chairman and co-founded by Asian Trails’ CEO, Laurent Kuenzle and commenced operations on September 09, 1999. The guiding principles and vision set by our Chairman and CEO remains the cornerstone of our operations – up to today.

Under the partial ownership of Kuoni since 2006, Asian Trails successfully maintained a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.

This entrepreneurial empowerment extends to all levels of staff – the result being a drive to create unique and cost-effective travel products and services that are unequalled anywhere else in the world.

Where they go

Founded in 1999, the Asian Trails Group has been on the forefront of operating cutting-edge travel proposals to seamless operational standards that is second to none in Asia. Headquartered in Bangkok, the group continues to provide client-focused destination management services in all of its 8 destinations; Thailand, Vietnam, China, Malaysia, Myanmar, Indonesia, Cambodia and Laos.

Asian Trails operates in accordance to the regulations, set by its major shareholder – the Kuoni Travel Group, one of the most respected and recognized travel brands in the world. With over 650 full-time employees in 33 offices, Asian Trails continues to expand its wings in Asia to ensure that it continues to provide DMC services for leisure and MICE orientated customers.

What they specialise in

Asian Trails prides itself on its extensive specialized knowledge, expertise and integrity that has been the cornerstone of a “yes, we can” attitude. Our services range from tailor-made and wholesale leisure programs, MICE and corporate travel planning, and an extensive variety of theme-based programs – ranging from art, history or adventure – throughout one or more of Asian Trails destinations.

Our expertise is where our strength lies and we are proud to be recognized as one of Asia’s leading experts in travel-related experiences. Our knowledge of each destination is paramount, backed by product innovation, training, consulting and investment into state-of-the-art technology.

Asian Trails

Key Information

Inbound operator
Based in
Thailand flag Thailand
Specialist in
Trekking and Cultural Tours in Asia
Operating since